Essential Guide to Outfitting and Photographing Your Short-term Rental
The appeal of your short-term rental on platforms like Airbnb, VRBO, and others significantly hinges on its amenities, décor, and the quality of its listings’ photographs. Setting up your rental thoughtfully not only enhances guest experience but also bolsters your reviews and can justify a higher nightly rate. Here’s a comprehensive guide on how to equip, adorn, and photograph your property to stand out in the short-term rental market.
Optimal Amenities to Offer in Your Short-term Rental
1. Basics and Beyond:
Wi-Fi: High-speed internet is non-negotiable for most travelers.
Essentials: Include all basic toiletries, linens, towels, and kitchenware.
Climate Control: Reliable heating and air conditioning to suit all seasons.
2. Tech Touches:
Streaming Services: Smart TVs with access to Netflix, Hulu, or Amazon Prime.
Charging Stations: Multiple charging points and universal chargers.
3. Comforts of Home:
Quality Mattresses and Bedding: Ensure they are comfortable and of high quality.
Coffee Station: A well-equipped coffee maker, a selection of teas, and basic condiments.
4. Local Flavor:
Guidebooks and Maps: Custom local guides offering insight into the area.
Discounts and Partnerships: Collaborations with local businesses for discounts.
5. Family Features:
Baby Proofing: Equip the house with safety gates, crib, and high chair.
Games and Books: Provide board games, cards, and books for all ages.
6. Outdoor Extras (if applicable):
Grill: A clean, easy-to-use grill.
Outdoor Seating: Comfortable patio furniture.
Recreational Gear: Bicycles, beach chairs, or ski storage, depending on the location.
Decorating Your Listing for Maximum Appeal
1. Keep It Neutral and Natural:
Opt for neutral tones with splashes of color through accessories like cushions or art to appeal to a wider audience.
2. Theme It Right:
Reflect the locale with decor; coastal themes for beach houses, rustic elements for country homes.
3. Functional Furniture:
Choose furniture that maximizes space, provides storage, and accommodates all guest needs, like sofa beds or extendable dining tables.
4. Highlight Unique Features:
Accentuate architectural elements like exposed beams, brick walls, or panoramic windows.
5. Soft Furnishings and Textiles:
Invest in good-quality curtains, rugs, and throws to add warmth and comfort.
Professional Photo Props and Tips
1. Props to Use:
Natural Elements: Fresh flowers or a bowl of fruit to add vibrancy.
Practical Items: Set the dining table or showcase a game night scene.
Personal Touches: A throw on the sofa or a book by the bedside.
2. Photography Tips:
Natural Light: Schedule the shoot during daylight hours to use as much natural light as possible.
Room Angles: Capture each room from multiple angles to fully convey the space.
Detail Shots: Include close-ups of unique amenities and decorative touches.
Twilight Shots: Consider getting quality twilight shots to showcase stunning sunset views.
3. Hiring a Professional:
It might be an upfront cost, but professional photos are an investment. High-quality images significantly boost the appeal and can increase bookings. READ MORE about the stats!
4. Seasonal Updates:
Update photos seasonally or when new features are added to keep the listing fresh and attractive.
Conclusion
Curating an inviting environment and ensuring professional, appealing photographs of your property can greatly influence your success in the short-term rental market. By focusing on thoughtful amenities, strategic décor, and dynamic imagery, you can enhance guest experiences and maximize your rental’s potential. Remember, every small detail contributes to the overall guest experience, making them more likely to leave a positive review and return in the future. Aim to create a memorable stay that feels both luxurious and like a home away from home.